Dream Girls
Print Advertising & Brand Identity
Dream Girls is a self-empowering conference for women.

Our main goal for this client was to raise awareness about the conference and create beautiful designs by using motivational and empowering imagery. We started by defining a campaign slogan for all of our designs, and we came up with "Empowering Women to Empower a Dream." After we decided on a slogan, we began creating the artwork. We came up with the idea of using everyday objects that relate to women and using strong, inspiring females in the images to fill in the negative space of those objects. All in all, we believe the project was successful.
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